News Archive

new publication on brand attitude

28 Feb 2017

Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures. Accepted by the Journal of Neuroscience, Psychology and Economics.

Full paper published

07 Oct 2016

Samsung Versus Apple: Smartphones and Their Conscious and Non-conscious Affective Impact!
Respective work has been presented at the NeuroIS Science Retreat in Austria and now the paper is published by Springer.
Information Systems and Neuroscience

Marketing conference paper accepted

08 Mar 2016

How else can consumer attitude be tested?

Digital overuse

23 Feb 2016

Together with Christian Montag Peter Walla just published a paper on the acute problem of overusing digital communication devices.

New Project

22 Dec 2015

Austrian food company collaborates with Peter Walla. Startle Reflex Modulation Project starts early 2016

Retail Branding study finished

13 Dec 2015

The findings could be applied immediately.

Using the Startle Eye-Blink to Measure Affect in Players.

31 Oct 2015

Neuroconsult meets Game Industry: Huge progress in measuring emotion impact of gaming
chapter

New top brain imaging study

31 Oct 2015

Emotion-related neural activity leading to facial expressions: EEG and facial EMG
publication

Head of Department and CanBe Lab

04 Mar 2015

Peter Walla has been hired by Webster University in Vienna to run the Psychology Department and the CanBe Lab (Cognitive & Affective Neuroscience and Behaviour). Basic science, as well as various kinds of applied studies are conducted in this lab. Applied studies mostly focus on questions that are relevant to the industry.
Webster In Vienna

The me1 and the me2

11 Feb 2015

A new paper has been accepted about the finding that the human self seems to consist of what is called a me1 and a me2. While the me1 is more like a "we" in that the brain processes principle personal engagement, only the me2 reflects the proper self that is distinct from any other.

Industry Project

20 Dec 2014

The impact of color on emotion: explicit versus implicit responses

Neurokids

06 Oct 2014

Neuroconsult helps to develop a written guideline for schools with a focus on how to teach students Neuroscience topics. The guideline also includes suggestions for hands-on student experiences.
project description

A new app has been launched

22 Jul 2014

Neuroconsult was involved in the creation of a new app (The moon and You) that is designed to generate emotion awareness in teenage girls and women during the various different stages of their menstrual cycle. Being aware is the basis for control.
download app

NeuroIS (Information Systems) Retreat in Austria

11 Jun 2014

Peter Walla was invited as a Neuroscientist to represent his field of expertise and to discuss relevant issues that come with interdisciplinary research. The vibrations were excellent and Neuroconsult will kick off collaborations within the IS field.
Gmunden retreat program

new consumer neuroscience paper

22 May 2014

Consumer neuroscience to inform consumers: physiological methods to identify attitude formation related to over-consumption and environmental damage
frontiers in human neuroscience

Editor in Chief

09 Mar 2014

The journal "Cogent Behavioural Sciences" that will soon be launched as part of the Taylor & Francis group will have Peter Walla as Chief Editor.
publisher

Editor in Chief

09 Mar 2014

Neuroconsult head accepted invitation to become acting chief editor of "Psychology", a leading open access journal publishing research from various different fields within psychology.
journal

Peter Walla gave a keynote at the Hastings Business Enterprise Network Meeting

24 Dec 2013

Peter Walla was invited to give a keynote at the Hastings Business Enterprise Network Meeting in Port Macquarie. Understanding Human Behaviour to Boost Your Profits: How can a better understanding of a client's brain make it easier to make a sale?
HBEN

HMRI funding awarded

16 Nov 2013

Together with Frances Kay-Lambkin and Keith Nesbitt Peter Walla got HMRI awarded funds to run their joint project on male depression.
HMRI

HMRI funding

18 Sep 2013

The Hunter Medical Research Institute invited Peter Walla and colleagues to round two of its latest funding scheme and to submit a full application to support their study about alcohol abuse.

Eye tracking

18 Sep 2013

Peter Walla and colleagues describe beyond mainstream applications of eye-tracking in business research. Published in Analise.

ASP2013 conference

03 Jul 2013

Scientific Head of Neuroconsult, Peter Walla, invited to give a keynote lecture about Affective Neuroscience.
conference

Neuroconsult connects with Peter Steidl

13 May 2013

Peter Steidl is a brand, marketing and consumer strategist with a remarkable blend of academic, intellectual, commercial and creative thinking skills.
website

New paper about affective processing

24 Apr 2013

Further testing our methodological approach we made huge progress in better understanding the sensitivity of startle reflex modulation.
download paper

New paper about emotion ownership

17 Apr 2013

This study is based on the idea that emotion-related processing happens on various different levels. Common methods that are used to measure different aspects of emotion-related processing exhibit spe- cific sensitivities to one or the other of these separate processing levels. Here, the hypothesis was tested that explicit and implicit measures of emotion-related processing are differently influenced by self-refer- enced versus unreferenced emotion.
download paper

awarded grant

20 Mar 2013

Clinical implication study: impulsive versus compulsive behaviour and its neuro physiological correlates.

awarded grant

07 Mar 2013

New research idea about faces in buildings gets funded by Newcastle University. A collaboration between Peter Walla, Stephan Chalup and Michael Ostwald.

new emotion model

24 Jan 2013

Peter Walla and Jaak Panksepp published an influential chapter proposing a new emotion concept
free publication

Neuroconsult helps to improve well being of patients with multiple disabilities

04 Dec 2012

People with multiple disabilities cannot express themselves, which means they are not verbally responding if asked how they feel. Neuroconsult got a paper accepted written with colleagues that proposes the use of their technology to measure well being in this patient group.

Academy of Neuroscience for Architecture

23 Sep 2012

Neuroconsult contributes to the annual ANFA conference (La Jolla, California) by introducing startle reflex modulation to measure emotion impact of architecture on human subjects. In collaboration with Stefan Chalup Neuroconsult also works on a roboter that recognizes emotion and adequately responds to it.
conference

International Conference on Information Systems (Orlando)

03 Aug 2012

Peter Walla and Monika Koller got a conference paper accepted: Measuring Affective Information Processing in Information Systems and Consumer Research – Introducing Startle Reflex Modulation.
Conference

Neuroimaging in Affective and Consumer Neuroscience

20 Jul 2012

A new book chapter will appear: "Neuroimaging to research affective processing and to deliver to Consumer Neuroscience" (by Walla, Mavratzakis and Bosshard).
Publisher

A new Emotion model

14 Jul 2012

A book chapter (Walla&Panksepp) will soon appear proposing a new emotion model. This model takes the idea into account that several different emotions can simultaneously exist. It also shows that emotions are separate from cognition. It will be publishes by InTech, an Open Access Publisher.
Publisher

Emotion and the Self

06 Jul 2012

Cornelia Herbert and Peter Walla from Neuroconsult present their collaborative work at the "Consciousness" conference in Brighton (UK).
conference

Neuropsychoeconomics conference 2012

08 Jun 2012

Neuroconsult contribution: Startle reflex modulation enriches the methodological spectrum in consumer neuroscience by Monika Koller and Peter Walla (2012).
conference site

A car's face

03 Jun 2012

The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions
abstract

Slipping into unconsciousness

24 May 2012

Being anesthetised using propofol your consciousness isn’t suddenly switched off, it gradually fades as a real-time video watching the brain at work shows.

click

Bottle shape counts

18 May 2012

A new scientific paper about varying emotions depending on bottle shape will soon appear in the journal "Psychology".
see journal website

Non-conscious brain processes

13 May 2012

The brain knows more than it admits. Only objective methods have access to that knowledge.
download article

Unbiased emotion and brand attitude

13 May 2012

Objective measures of emotion related to brand attitude:
A new way to quantify emotion-related aspects relevant to marketing.
download article

Unbiased emotion elicited by urban environments

13 May 2012

How median real estate price of districts in Paris correlates with unconscious emotion elicited while virtually walking through them.
download article

The brain knows more than it admits and we have access to that knowledge