new publication on brand attitude
28 Feb 2017
Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures. Accepted by the Journal of Neuroscience, Psychology and Economics.
Full paper published
07 Oct 2016
Samsung Versus Apple: Smartphones and Their Conscious and Non-conscious Affective Impact!
Respective work has been presented at the NeuroIS Science Retreat in Austria and now the paper is published by Springer.
Information Systems and Neuroscience
Marketing conference paper accepted
08 Mar 2016
How else can consumer attitude be tested?
23 Feb 2016
Together with Christian Montag Peter Walla just published a paper on the acute problem of overusing digital communication devices.
22 Dec 2015
Austrian food company collaborates with Peter Walla. Startle Reflex Modulation Project starts early 2016
Retail Branding study finished
13 Dec 2015
The findings could be applied immediately.
Using the Startle Eye-Blink to Measure Affect in Players.
31 Oct 2015
Neuroconsult meets Game Industry: Huge progress in measuring emotion impact of gaming
New top brain imaging study
31 Oct 2015
Emotion-related neural activity leading to facial expressions: EEG and facial EMG
Head of Department and CanBe Lab
04 Mar 2015
Peter Walla has been hired by Webster University in Vienna to run the Psychology Department and the CanBe Lab (Cognitive & Affective Neuroscience and Behaviour). Basic science, as well as various kinds of applied studies are conducted in this lab. Applied studies mostly focus on questions that are relevant to the industry.
Webster In Vienna
The me1 and the me2
11 Feb 2015
A new paper has been accepted about the finding that the human self seems to consist of what is called a me1 and a me2. While the me1 is more like a "we" in that the brain processes principle personal engagement, only the me2 reflects the proper self that is distinct from any other.
20 Dec 2014
The impact of color on emotion: explicit versus implicit responses
06 Oct 2014
Neuroconsult helps to develop a written guideline for schools with a focus on how to teach students Neuroscience topics. The guideline also includes suggestions for hands-on student experiences.
A new app has been launched
22 Jul 2014
Neuroconsult was involved in the creation of a new app (The moon and You) that is designed to generate emotion awareness in teenage girls and women during the various different stages of their menstrual cycle. Being aware is the basis for control.
NeuroIS (Information Systems) Retreat in Austria
11 Jun 2014
Peter Walla was invited as a Neuroscientist to represent his field of expertise and to discuss relevant issues that come with interdisciplinary research. The vibrations were excellent and Neuroconsult will kick off collaborations within the IS field.
Gmunden retreat program
new consumer neuroscience paper
22 May 2014
Consumer neuroscience to inform consumers: physiological methods to identify attitude formation related to over-consumption and environmental damage
frontiers in human neuroscience
Editor in Chief
09 Mar 2014
The journal "Cogent Behavioural Sciences" that will soon be launched as part of the Taylor & Francis group will have Peter Walla as Chief Editor.
Editor in Chief
09 Mar 2014
Neuroconsult head accepted invitation to become acting chief editor of "Psychology", a leading open access journal publishing research from various different fields within psychology.
Peter Walla gave a keynote at the Hastings Business Enterprise Network Meeting
24 Dec 2013
Peter Walla was invited to give a keynote at the Hastings Business Enterprise Network Meeting in Port Macquarie. Understanding Human Behaviour to Boost Your Profits: How can a better understanding of a client's brain make it easier to make a sale?
HMRI funding awarded
16 Nov 2013
Together with Frances Kay-Lambkin and Keith Nesbitt Peter Walla got HMRI awarded funds to run their joint project on male depression.
18 Sep 2013
The Hunter Medical Research Institute invited Peter Walla and colleagues to round two of its latest funding scheme and to submit a full application to support their study about alcohol abuse.
18 Sep 2013
Peter Walla and colleagues describe beyond mainstream applications of eye-tracking in business research. Published in Analise.
03 Jul 2013
Scientific Head of Neuroconsult, Peter Walla, invited to give a keynote lecture about Affective Neuroscience.
Neuroconsult connects with Peter Steidl
13 May 2013
Peter Steidl is a brand, marketing and consumer strategist with a remarkable blend of academic, intellectual, commercial and creative thinking skills.
New paper about affective processing
24 Apr 2013
Further testing our methodological approach we made huge progress in better understanding the sensitivity of startle reflex modulation.
New paper about emotion ownership
17 Apr 2013
This study is based on the idea that emotion-related processing happens on various different levels. Common methods that are used to measure different aspects of emotion-related processing exhibit spe- cific sensitivities to one or the other of these separate processing levels. Here, the hypothesis was tested that explicit and implicit measures of emotion-related processing are differently influenced by self-refer- enced versus unreferenced emotion.
20 Mar 2013
Clinical implication study: impulsive versus compulsive behaviour and its neuro physiological correlates.
07 Mar 2013
New research idea about faces in buildings gets funded by Newcastle University. A collaboration between Peter Walla, Stephan Chalup and Michael Ostwald.
new emotion model
24 Jan 2013
Peter Walla and Jaak Panksepp published an influential chapter proposing a new emotion concept
Neuroconsult helps to improve well being of patients with multiple disabilities
04 Dec 2012
People with multiple disabilities cannot express themselves, which means they are not verbally responding if asked how they feel. Neuroconsult got a paper accepted written with colleagues that proposes the use of their technology to measure well being in this patient group.
Academy of Neuroscience for Architecture
23 Sep 2012
Neuroconsult contributes to the annual ANFA conference (La Jolla, California) by introducing startle reflex modulation to measure emotion impact of architecture on human subjects. In collaboration with Stefan Chalup Neuroconsult also works on a roboter that recognizes emotion and adequately responds to it.
International Conference on Information Systems (Orlando)
03 Aug 2012
Peter Walla and Monika Koller got a conference paper accepted: Measuring Affective Information Processing in Information Systems and Consumer Research – Introducing Startle Reflex Modulation.
Neuroimaging in Affective and Consumer Neuroscience
20 Jul 2012
A new book chapter will appear: "Neuroimaging to research affective processing and to deliver to Consumer Neuroscience" (by Walla, Mavratzakis and Bosshard).
A new Emotion model
14 Jul 2012
A book chapter (Walla&Panksepp) will soon appear proposing a new emotion model. This model takes the idea into account that several different emotions can simultaneously exist. It also shows that emotions are separate from cognition. It will be publishes by InTech, an Open Access Publisher.
Emotion and the Self
06 Jul 2012
Cornelia Herbert and Peter Walla from Neuroconsult present their collaborative work at the "Consciousness" conference in Brighton (UK).
Neuropsychoeconomics conference 2012
08 Jun 2012
Neuroconsult contribution: Startle reflex modulation enriches the methodological spectrum in consumer neuroscience by Monika Koller and Peter Walla (2012).
A car's face
03 Jun 2012
The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions
Slipping into unconsciousness
24 May 2012
Being anesthetised using propofol your consciousness isn’t suddenly switched off, it gradually fades as a real-time video watching the brain at work shows.
Bottle shape counts
18 May 2012
A new scientific paper about varying emotions depending on bottle shape will soon appear in the journal "Psychology".
see journal website
Non-conscious brain processes
13 May 2012
The brain knows more than it admits. Only objective methods have access to that knowledge.
Unbiased emotion and brand attitude
13 May 2012
Objective measures of emotion related to brand attitude:
A new way to quantify emotion-related aspects relevant to marketing.
Unbiased emotion elicited by urban environments
13 May 2012
How median real estate price of districts in Paris correlates with unconscious emotion elicited while virtually walking through them.