AHA-Advertising Agency (Advertiser; all media)
For this client we planned and designed a neurophysiological study to investigate so called Aha-experiences elicited by TV commercials. Aha-experiences are generated when a commercial raises a question that cannot be answered by the observer, who is then left alone for a few seconds until the answer is finally provided. They are effective tools to generate high arousal and awareness.
Essentiel (Industry Design, electronic devices)
The design and usability of electronic devices can be optimised by taking neurobiological knowledge and methodology into account.
Essentiel and Euphonix (Industry Design, electronic devices)
The importance of packaging design is usually underestimated. Together with Essentiel and Euphonix we created a high-end box by taking knowledge about early visual information processing into account to bring a new electronic device successfully to the market.
Ludwig Boltzmann Society (Neuroscience Research Lab)
Numerous studies were designed and conducted for the Functional Brain Topography Lab of the Ludwig Boltzmann Society. All studies included data collections in terms of recording brain activities as well as behavioural data. Studies about human memory functions, sensory integration and various clinically relevant investigations were run.
NASA (National Aeronautics and Space Administration; Space shuttle)
Space shuttle flights in space are often used to run scientific experiments where lack of gravity is one of the interesting factors. On such a research mission Neuroconsult was asked to supervise one of these experiments.
Publicity Incorporation (Print Publisher)
The layout of a magazine can be optimised if knowledge about the human visual system is taken into account. Publicity Incorporation asked Neuroconsult to bring in neurobiological know-how to improve the impact of one of their magazines.
Different colors elicit different emotions and emotions have an impact on decision making. Even though the effect of color on decision making is an already defined topic of interest in marketing, nobody ever investigated whether or not discrepancies between objective versus subjective color-emotion effects exist. In the frame of a new study we know take a close look at conscious AND non-conscious color effects relevant to marketing and advertisement.
Colors - Shoes - Shapes: with Startle Reflex Modulation we investigated the effect of colors on shoe boxes and on different shapes.
We also tested the concept known as "less is more".
Sanochemia Pharmaceutica AG (Medical Treatment)
Pharmaceutical companies are also interested in early diagnoses of diseases to provide the cure it needs to help people suffering from these diseases. Neuroconsult together with the Ludwig Boltzman Institute for Functional Brain Topography at the General Hospital in Vienna designed and ran a study about verbal information processing in patients with Alzheimer's disease.
A follow-up study was run by Neuroconsult investigating patients with Mild Cognitive Impairment (MCI). About 10% of these patients develop the Alzheimer's disease, which is why MCI is in discussion of representing a preclinical stage of AD.
Shopconsult by Umdasch (Retail shop branding)
Several studies were designed and conducted for the client. The studies included:
• The effect of colour on emotion processing
• The effect of emotion words on brain activities
The most comprehensive study was about the effect of emotion on the perception of particular products.
Unilever (Food industry)
Does eating ice cream make you happy? Neuroconsult answered the question for Unilever by measuring brain activities. The impact of emotion during ice cream intake was quantified.